As the Netflix series "Donggung" continues its global box office success, Kkeomeoksal-i, the mascot of the series, has gained explosive popularity, confirming the release of official merchandise.

"Donggung," which depicts the story of Gu-cheon (played by Nam Joo-hyuk), who has the ability to cross the world of ghosts, Saeng-gang (played by Roh Yoon-seo), a court lady hiding a secret, and the King (played by Cho Seung-woo) as they delve into the curse of the Eastern Palace, has gained heated popularity, entering 2nd place in Netflix's global TOP 10 non-English shows in its 2nd week of release and ranking 1st in TV-OTT integrated drama buzz for 2 consecutive weeks.

Along with the box office success of the work, interest in Kkeomeoksal-i, a ghost guarding Gu-cheon's side, is also hot. Originating from urban legends and created like a companion ghost, Kkeomeoksal-i has received nicknames such as "Joseon Groot" and "Post-Dobby," receiving love from global fans.

The affection of the lead actors is also special. Nam Joo-hyuk said, "Because it is a very special existence that helps Gu-cheon, I felt a lot of affection for it," and Roh Yoon-seo showed affection, saying, "Even though it looks small and cute, it is a 'cheat-key character' with a reverse charm strong enough to harm other ghosts."

As fans' voluntary secondary creations and merchandise production using AI and 3D printers continued, Netflix responded to the fans' support by suddenly confirming the release of official Kkeomeoksal-i merchandise. Five types of keyrings and two types of Musinsa Standard collaboration t-shirts are scheduled to be released through MUSINSA DROP this coming August.

Meanwhile, "Donggung" consists of a total of 8 episodes and was released in full on Netflix on the 17th of June.

(Photo courtesy of Netflix)

Reported by Kang Seon-ae | SBS Entertainment News