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Surging Subscriptions: China's New AI Model 'Kimi K3' Sold Out

Published : Jul 23, 2026 5:55 PM

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It learns 3D video to create games where it explores virtual worlds using its own coding skills, and even builds immersive 3D fighting games.

This is Kimi K3, unveiled by Chinese startup Moonshot AI on the 17th.

Moonshot AI calls it an intelligent agent AI that learns on its own and produces results to achieve goals set by the user, rather than simply answering questions.

The company emphasized that its parameters, which measure the performance of an AI model and represent the total amount of storable knowledge, reach 2.8 trillion, making it one of the largest in the world.

While it still trails U.S. AI models like Claude Fable 5 and GPT 5.6 in comprehensive capabilities such as reasoning and data quality, it has been ranked first in development work performance evaluations.

[Chinese AI Model User: China might seem to have a relatively small number of companies in this field, but when it comes to AI applications, I think it is still very strong.]

Despite U.S. technological controls, the emergence of a world-class AI model from China has prompted evaluations that this is a second DeepSeek shock.

Reports have also emerged that the U.S. administration is even considering measures to block American companies from using Kimi K3.

However, just 48 hours after its release, access issues began early in the morning on the 20th.

When checking Kimi K3 to verify its performance on the 21st, it either failed to answer questions due to too many users or guided users to subscribe for access, but upon entering the subscription menu, it displayed "sold out" and would not proceed further.

Due to a surge in users hitting server limits, new subscription applications for Kimi K3 have been suspended.

The company stated it will resume subscriptions in phases, but has not specified a clear timeline.

Chinese AI Kimi K3 Sensation... Subscriptions Suspended Due to Surge in Subscribers (July 21, 2026, SBS 8 News)

Reported by Han Sang-woo | Written by Kim Da-yeon | Video Editing by Choi Deok-hyun and Kim Byeong-jik | Design by Choi Ha-neul | Produced by SBS Digital News