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"Is AI Really This Close?" Kim Jong-kook, the 'Analog Man,' Gets a Reality Check on AI in Daily Life

Kang Sun-ae

Published : Jul 10, 2026 5:56 PM


Kim Jong-kook (Photo=Getty Images Korea)Kim Jong-kook, a representative 'analog human' in the entertainment industry, is stepping into the surprising world of AI.

The SBS special documentary "Life of AI," airing on the 12th, will feature Kim Jong-kook meeting people who utilize 'my own AI' in various fields such as art, daily life, and robotics, shedding light on the scalability of technology and the possibilities of future society.

During a recent shoot, Kim Jong-kook appeared at the Galaxy Robot Park and experienced a massive culture shock from the start. He could not hide his surprise as he watched humanoid robots on stage dancing perfectly to K-pop songs.

In fact, despite serving as an ambassador for an AI competition, he is an 'AI novice' who does not know much about AI himself. Skeptical about the AI craze, asking, "Is AI really this close?" Kim Jong-kook set out on a full-scale experience by tracking the AI-integrated daily lives of ordinary neighbors.

The changes in the art field, which are shifting the paradigm of creation, were particularly notable. Various cases were featured, ranging from an AI film director who implements desired scenes with LED screens instead of a set, to an entertainment agency employee who completes idol concepts with AI prompts, a writer who overcame the threat of COVID-related layoffs with AI, and a new media artist who presents modern art with physical AI.

Stimulated by this, Kim Jong-kook, a representative fitness enthusiast in the entertainment industry, also had AI recommend a customized workout routine and set out to verify it. Curiosity is rising as to whether AI can satisfy the high standards of the notoriously meticulous 'Coach Kook,' and a special word from AI that perfectly takes charge of moments when one does not want to work out will also be revealed.

As the experience continued, it was proven that AI is a tool already deeply embedded in our daily lives. Examples included a one-person creator who developed an app that was difficult to make alone using AI Vibe Coding, a senior who found a new hobby by creating fairy tale books with AI for their grandchildren, and a doctor who manages 500 patients closely based on AI data. In addition, the heated scene of the 'National AI Competition,' where anyone can participate regardless of their major to compete for a total prize of approximately 3 billion KRW, was also captured.

Going further, future-oriented physical AI that will change the world is also unveiled. The quadruped robot developed by the KAIST research team demonstrated autonomous walking even on rough terrain, foreshadowing a future where it will play an active role in industrial and disaster sites where human access is difficult, and a strawberry harvesting robot from an agricultural startup announced its appearance as a savior for the labor shortage in farming villages.

Attention is focused on what answer Kim Jong-kook, who faced infinite possibilities while experiencing unfamiliar technology firsthand, will reach at the end of his special day with AI.

The SBS special documentary "Life of AI," which contains the vivid entry story of 'AI novice' Kim Jong-kook and insights into future society, will be broadcast on Sunday, the 12th, at 10:50 AM. 

(SBS Entertainment News | Kang Sun-ae)