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Imported Car Market Share Surpasses 25%... Record High New Registrations

Han Jiyeon

Published : Jul 10, 2026 10:24 AM

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[Economy 365]

The market share of imported cars in the domestic passenger vehicle market has surpassed 25% for the first time.

In May, the number of newly registered imported passenger cars reached 29,860, accounting for 25.8% of the total, marking the first time the monthly figure exceeded 25%. This trend continued in June, with imported cars accounting for 25.9%, staying above the 25% threshold for two consecutive months.

In the first half of this year, new registrations of imported cars reached 184,000, an all-time high.

The market expansion was driven by Tesla and the Chinese electric vehicle manufacturer BYD.

Tesla recorded over 56,000 registrations in the first half of the year, accounting for more than 30% of the imported car market, with the number of registrations surging by 192% compared to last year.

BYD also saw over 11,000 registrations, surpassing Lexus and Audi to rank fourth among imported car brands.

Last month, the proportion of electric vehicles among imported cars also exceeded 50% for the first time.

*This article was produced using AI audio.