A grassroots movement of support has emerged online following news that the domestic seafood processing company Hansung Enterprise is facing the risk of delisting.

The movement, which includes consumers verifying their product purchases and even buying shares in the company as a form of support, has driven the stock price up by more than 11% at one point.

According to industry sources, the order volume on Hansung Enterprise's official online mall, "Hansung Market," surged by dozens of times compared to normal levels yesterday (July 6).

The sudden influx of orders led to some products selling out and caused delays in shipping.

This phenomenon is attributed to recent posts spreading across social media, claiming that "Hansung Enterprise, a company that uses domestic raw materials, is on the verge of being delisted," prompting people to join a movement to "save Hansung Enterprise."

Hansung Enterprise is a mid-sized company listed on the KOSPI, known for its seafood processed food product "Crab Meat" (Krami). The company has recently seen its performance deteriorate due to factors such as rising raw material costs and impairment of receivables from business partners.

Last year, the company's operating profit fell by nearly half, from approximately 11 billion won the previous year to around 5.8 billion won.

Last month, the stock price dropped to 4,200 won, and its market capitalization fell to around 26.1 billion won, raising concerns about a potential delisting.

As this news spread on social media, netizens began purchasing products to show their support, saying, "Let's save this patriotic company."

In particular, the fact that Hansung Enterprise has consistently sponsored a peace concert for UN veterans for 25 years has also been brought back into the spotlight.

Following the outpouring of purchase verifications and small-scale stock buying, Hansung Enterprise's stock price on the KOSPI market surged to 4,720 won during trading yesterday, an 11.58% increase from the previous day's closing price of 4,230 won.

As of 11:40 a.m. today (July 7), the stock reached 5,000 won.

Hansung Enterprise expressed its gratitude on social media last night, stating, "All of our employees have spent a heart-fluttering time filled with surprise while witnessing the flood of new sign-ups, overwhelming order volumes, and warm messages."

The company added, "We are infinitely grateful for the high praise regarding our use of domestic ingredients, but we also feel a heavy sense of responsibility and humility," noting, "While we do our best to prioritize domestic raw materials, we also carefully select and use raw materials from various other countries."

Hansung Enterprise stated, "We will remain an honest food company that stays true to the basics."

Reported by Kim Minjeong | Video by Ahn Jun-hyeok | Graphics by Yook Do-hyun | Produced by SBS Digital News