Starbucks, a company whose chairman had to bow his head in apology over a single tumbler promotion, seemed to be settling down. However, just six weeks later, the brand has been summoned again—this time as a baseball stadium chant in an offline setting. This hateful meme has even spread to teenagers in school uniforms. Unlike the lighthearted way it is thrown around as a form of play, the consequences are devastating. How long will this continue?