On the afternoon of June 22, Starbucks Korea closed all of its approximately 2,160 stores across the country at once.

The company then conducted 'history education' for its entire staff.

Shinsegae Group Chairman Chung Yong-jin was also included in the training.

This followed the Starbucks 'Tank Day' marketing disaster, which undermined the spirit of the May 18 Democratization Movement and insulted the late activist Park Jong-cheol.

Video Mug conducted an in-depth analysis of whether such 'company-wide training' at Starbucks would actually be effective, whether similar 'company-wide training' sessions had occurred in the past, and why it is crucial not to undermine historical values in South Korea.

Reported by Jo Ki-ho | Edited by Chae Ji-won | Designed by Jo Seung-hyun | Assisted by Kim Chae-hyun | Produced by Knowledge Contents IP Team