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Are you enjoying the ongoing North and Central America World Cup?

Many people are watching the matches in groups at restaurants and pubs.

Business owners should be cautious when gathering customers for group viewings.

This is due to the Public Viewing (PV) rights for public spaces.

Using World Cup broadcasts to promote a business or drive sales without securing these rights could potentially be illegal.

According to FIFA's World Cup PV regulations, if a public viewing event is held for commercial gain, one must pay a fee to the licensor to obtain an official license.

However, the majority of business owners are broadcasting the games without paying any additional fees.

That said, there have been almost no cases in South Korea where small business owners have been punished for unauthorized World Cup broadcasts.

This is because broadcasters have generally turned a blind eye, considering the business environment of small merchants and public sentiment.

During the 2018 Russia World Cup, terrestrial broadcasters announced that they would not impose separate sanctions or charges for the act of playing broadcasts on TVs within business establishments.