Published : Jan 8, 2019 2:11 PM
Based on the worldwide multi-category licensing agreement between Mattel and Big Hit Entertainment, the company plans to produce more BTS items including collectible figurines, games, role playing items, and more.
Mattel's Global Brand General Manager Sejal Shah Miller stated, "BTS is a pop-culture music phenomenon that transcends age, culture, and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band."
The collaboration will be launched this summer, with dolls resembling each of the seven members―RM, SUGA, JIN, J-HOPE, JIMIN, V, JUNGKOOK―in the music video of 'IDOL'.Copyright Ⓒ SBS. All rights reserved. Unauthorized reproduction, redistribution, and use for AI training are prohibited.