Published : Dec 7, 2018 11:39 AM
This was the first time for a Korean artist to be included in 'The Bloomberg 50' list, and BTS was the only Korean in this year's list.
In regard to BTS being on the list, Bloomberg said, "BTS became the first Korean pop band to top Billboard's album charts with 'LOVE YOURSELF 轉 Tear', and then it had another No. 1 in August with 'LOVE YOURSELF 結 Answer', achieving an unprecedented level of success in the U.S."
Bloomberg continued, "BTS owes its popularity to its willingness to address social issues, mental health, and politics, despite being in a genre often painted as bubble gum. Tickets for its first worldwide stadium tour sold out in minutes, another sign that audiences are ready for bands with Korean sensibilities."
Bloomberg added, "Based on BTS' success, Big Hit Entertainment, which manages the band, is expanding into movies, games, and original YouTube content; in March it said revenue more than doubled last year, to $86 million."Copyright Ⓒ SBS. All rights reserved. Unauthorized reproduction, redistribution, and use for AI training are prohibited.