Published : Oct 23, 2018 1:14 PMUpdated : Oct 23, 2018 1:36 PM
The agency added, "Also, as YG Entertainment is perfectly aware of the ins and outs of Asia and Interscope Records too has its own field of expertise, both of us will share our experience and knowledge to proceed more global projects in the future."
Interscope Records has worked with many renowned artists from different genres including hip-hop musicians such as Dr. Dre, Tupac, Eminem, pop singers like Maroon 5 and Lady Gaga, and even EDM artists such as Zedd and DJ Snake.
On October 10, Lucian Grainge, the chairmain and the CEO of UMG stated at 'UMG Global Leadership Summit' that helping BLACKPINK to succeed in the United States is at the top of his priority list.
John Janick, the chairman of Interscope Records added, "BLACKPINK is the next up-and-coming superstar. What they bring to the table is quite unorthodox. I've never seen anything like that in pop music industry."
Yang Hyun Suk, the head of YG Entertainment also expressed excitement and said, "None of this could happen this fast if it wasn't for Lucian Grainge. I'll do everything I can to help BLACKPINK to make a successful debut and continue its music career. Also, I believe that this could be a great stepping stone for other YG artists to expand their horizons."
The public's expectation towards BLACKPINK's next move is skyrocketing since the group not only became a K-pop sensation right after its debut, but also already gaining increasing popularity around the globe.Copyright Ⓒ SBS. All rights reserved. Unauthorized reproduction, redistribution, and use for AI training are prohibited.