Young Adults Skipping Bars: Where Are They Going Instead?

The final hot topic is here.

"These days, instead of bars, 20-somethings are heading here."

Have you ever heard that people in their 20s don't drink much these days?

In fact, it has been found that the number of 20-somethings visiting regular bars in the first half of this year decreased significantly compared to three years ago.

Let's take a closer look at the details.

According to a consumption trend report by a commercial bank, the number of visits to regular bars in the first half of this year.

dropped by 34% compared to the first half of 2023.

During the same period, spending also decreased by 30%.

This change was particularly prominent among the younger generation.

When comparing the number of visits in the first half of 2023 as a baseline of 100, the figure for 20-somethings plunged to 48 in the first half of this year.

While drinking gatherings have decreased, spending related to health and hobbies has actually increased.

Taking the payment transaction count in the first half of 2023 as 100, the swimming pool index jumped to 159 in the first half of this year.

Billiard halls also increased to 116.

Karaoke rooms, arcades, and gaming rooms were still found to have 20-somethings as their core consumer base.

In the first half of this year, the proportion of 20-somethings among total usage exceeded half in karaoke rooms, arcades, and gaming rooms alike.

In other words, analysis suggests that spending on alcohol is decreasing, mainly centered around the younger generation, while consumption tendencies that emphasize personal tastes and light leisure are growing stronger.
※ Please note: This article was translated by AI and may contain errors.