Son Heung-min Plays "Apartment" Game: Paris Baguette Targets U.S. Market

[Economy 365]

Paris Baguette has released a "K-Game" video in collaboration with the American professional soccer club Los Angeles FC.

The video features Son Heung-min and players from Los Angeles FC enjoying the Korean "APT game" and a Korean consonant quiz game.

The company explained that as interest in K-food and K-culture continues to rise, it aims to provide enjoyment to customers through various forms of content.

Paris Baguette currently operates in 30 U.S. states, and its revenue in the U.S. last year increased by approximately 30% compared to the previous year.

The company is expanding its presence in the North American market, recently surpassing 300 locations in the U.S.

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