▲ Toss
Toss Place, the offline payment subsidiary of Toss, has been confirmed to have filed a complaint with the Fair Trade Commission (FTC), claiming that Naver is engaging in unfair practices by refusing to integrate Toss's POS (point-of-sale) system with its store information service.
This marks another clash between Toss and Naver, which have been locked in a conflict surrounding reward marketing for over two years, as they now face off over service integration.
According to relevant authorities and the information technology (IT) industry today (Nov. 3), Toss Place submitted a report to the FTC yesterday afternoon (Nov. 2) alleging abuse of market dominance and unfair trade practices by Naver.
The FTC is reportedly reviewing the details of the complaint received through its regional office.
The service in question raised by Toss Place is Naver's Place Plus.
The service integrates order and payment information recorded on store POS systems with Naver Place to provide store information, such as popular menu items, to search and map users.
According to Naver's official guidelines, as of August of this year, it supports the integration of 15 POS systems.
The Toss POS system was not included in the integration targets, and Toss Place stated that there are approximately 150,000 stores using its POS.
Toss Place argues that it constitutes unfair discrimination for Naver to integrate services with other POS systems while excluding its own.
According to Toss Place, after proposing a data integration business partnership to Naver in July 2024 and requesting discussions multiple times, integration has not taken place.
A Toss Place official stated regarding this complaint, "This is to seek a judgment from the FTC on the circumstances under which the Toss POS was excluded from Naver's store information service integration and whether there was unfair discrimination in the process."
In particular, the official explained, "We view it as a major issue that differences in service choices and user convenience for small business owners can arise depending on whether a specific operator's service is integrated."
The official added, "We expect a judgment to be made on the relevant factual relations and fair service integration standards," and noted, "We plan to faithfully cooperate with the FTC's review process moving forward."
In response, a Naver official countered, "The Place Plus service began with a beta service in June 2025 and has been sequentially expanding POS integration," adding, "There has been no intentional exclusion or unfavorable treatment of any specific company during this process."
The official also stated, "While we have not yet confirmed the details regarding the FTC complaint, if procedures proceed, we will faithfully explain the facts and clearly demonstrate that there was no violation of the law."
The core issue is whether Naver had a justifiable reason for not integrating the Toss POS, and whether such actions constitute unfair trade refusals or discriminatory treatment under the Fair Trade Act.
This issue was also addressed during the parliamentary audit of the FTC by the National Assembly's Political Affairs Committee on October 12.
At the time, in response to inquiries regarding whether Naver was favoring its own services and unfairly discriminating against competing businesses, FTC Chairperson Joo Byung-ki responded to the effect that he would "look into it."
An FTC official stated, "Since the issue was pointed out during the parliamentary audit, we have been verifying the facts and will examine the matter closely."
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