China's People's Daily Warns Foreign Public Figures Over Mbappe Controversy: 'Don't Bite the Hand That Feeds You'

▲ Kylian Mbappe

Following the fallout from a controversy where French football star Kylian Mbappe (27, Real Madrid) was accused of mocking Mao Zedong—which led to canceled advertising contracts and suspended match broadcasts in China—Chinese state media emphasized that foreign stars must respect China.

In an online commentary on October 28, China's People's Daily noted, "Mbappe himself has already apologized, but the issue raised by this incident is worth deep reflection for foreign public figures." It added, "In the era of economic globalization, a growing number of stars are stepping onto the world stage, acquiring fans and business partners from diverse cultural backgrounds. Knowing how to respect different national and cultural backgrounds is a mandatory lesson."

The People's Daily went on to criticize, "No matter which country one is in, while enjoying the abundant profits of the local market, any words or actions that belittle or even insult the history, culture, social customs, and national sentiments cherished locally—essentially 'smashing the rice cooker after eating from it'—will not be tolerated." It warned, "Particularly for stars who rely heavily on public favor, a lack of respect will ruin the reputation they have carefully built over the years."

"We highly value exceptional talent from all over the world and welcome the exchange and collision of different cultures, but the basic premise is knowing how to show respect and reverence and drawing the line," the People's Daily added. "Thanks to this open and inclusive mindset and the courage to uphold principles, China continually draws the world's attention and gains increasing understanding and respect from the globe."

The issue flared up after it became known on Chinese social media on October 26 that Mbappe, during an interview, mentioned a meme that photoshopped his face onto that of Mao Zedong.

Mbappe, who has frequently been the subject of "dictator meme" montages due to his strong-willed image, laughed when asked what the funniest meme was, replying, "The one where my face was photoshopped onto the face of the Chinese dictator (Mao Zedong)." This remark provoked outrage in China.

Chinese social media erupted with criticism that he had hurt "national sentiments," prompting Chinese companies that had used Mbappe as a model to cancel their advertising contracts en masse.

China Central Television (CCTV) completely halted broadcasts of Spain's La Liga and matches involving Mbappe, and blocked the airing of advertisements featuring him.

As the controversy escalated, Mbappe released a statement in Chinese and English on October 27, stating, "I apologize to everyone who was hurt by my words. That was never my intention." He added, "I have deep respect for the Chinese people and their history, and I am truly sorry."

(Photo: AP, Yonhap News)

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