▲ Hyundai Motor's "The All-New Tucson"
Hyundai Motor's fifth-generation fully redesigned model, "The All-New Tucson," launched six years after the previous model, surpassed 15,000 pre-orders on its first day, setting a new record for the highest opening-day contracts in the Tucson's history.
Hyundai Motor announced on the 22nd that its flagship compact SUV, The All-New Tucson, recorded a total of 15,045 pre-orders on the previous day, the first day of contract opening.
This figure surpasses the opening-day performance (10,842 units) of the fourth-generation Tucson, which was released in September 2020.
Hyundai stated, "This is the result of the All-New Tucson's global top-tier product competitiveness being recognized by customers," adding, "It is highly significant that amid intensifying competition in the SUV market, it recorded over 15,000 contracts from day one, further solidifying its position as Hyundai's representative compact SUV."
The early box-office success of the All-New Tucson is analyzed to be driven by enhanced overall product value—built upon a robust design and expanded interior space—which elevates the customer-perceived value through improved driving performance, safety and convenience features, and digital experiences.
Hyundai also noted that the vehicle's lineup configuration—which includes a wide array of customer-preferred features starting from the base trim, alongside significantly reinforced advanced specs on higher trims—satisfies both budget-conscious customers and those prioritizing luxury specifications, serving as a key factor in its initial success.
In fact, the selection rates for both the base and top-tier trims increased, and preference for the hybrid model was shown to have risen.
Regarding trim selection rates, the top-tier Inspiration trim recorded the highest at 44%, followed by the base trim (H-Pick) at 33%, the middle trim (Exclusive) at 22%, and the XRT trim at 1%.
Notably, the selection rate for the Inspiration trim surged significantly from 29% to 44%, demonstrating customer demand that values advanced specifications and differentiated product quality even in a compact SUV.
By powertrain, the selection rate for the hybrid model rose to 55%, surpassing the gasoline model and exceeding the previous Tucson's 48%.
This is interpreted as the result of applying Hyundai Motor Group's next-generation hybrid system, which simultaneously boosts maximum output and fuel efficiency to secure both ample driving performance and economic efficiency.
(Photo courtesy of Hyundai Motor, Yonhap News)
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