Global sportswear brand Adidas has sparked controversy by featuring an Israeli soldier as an advertising model, and the backlash has now spread to BLACKPINK's JENNIE, who recently released a collaborative product with the brand.
Previously, Adidas ran a campaign selling single shoes at half the price of a pair for people with amputated limbs.
The brand hired a former Israeli soldier who lost his leg in combat in the Gaza Strip as a model, drawing strong opposition from Palestinians and human rights organizations, who criticized it as an act ignoring the suffering of Palestinians.
As the controversy turned into an Adidas boycott movement, some overseas netizens even demanded that JENNIE, who has no relation to the campaign, cut ties with Adidas, flooding her social media with comments such as "Boycott Adidas" and "Free Palestine."
(Source: Instagram of Adidas and JENNIE)
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