[Economy 365]
US Mexican food chain Chipotle has opened its first Asian store in Gangnam, Seoul.
Just like in the United States, customers in South Korea can choose items like burritos and tacos and customize them with various ingredients.
There is no price difference based on the menu format, and basic ingredients such as rice, beans, salsa, and cheese can be selected at no additional cost.
Chipotle plans to operate all of its domestic stores directly, open second and third locations within this year, and expand into Singapore in the first half of next year.
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Han Jiyeon
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