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"It's Possible Without It"... The End of the Era of 'Forcing Alcohol'


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[Newstory] Morning club parties with coffee instead of alcohol? (Broadcasted on August 15, 2026)

The alcohol industry is also responding swiftly by launching consecutive non-alcoholic products. Companies that used to sell alcohol have begun making 'alcohol-free drinks.' Experts say that while alcohol previously served as an essential medium connecting people, it has now become just one of several options. This generation decides for themselves whether to drink or not, choosing life in their own way.

Reported by Lee Jong-hoon | Produced by Kim Da-yeon | Video by Ahn Min-shin | Produced by SBS Digital News

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