▲ The Jesuk Lee Creative Agency, headed by public interest advertising expert Lee Je-seok, held a guerrilla-style public interest campaign using CCTV cameras around Hallim-eup, Jeju City, and the Jeju Seobu Police Station on the 30th.
Public interest advertisements featuring closed-circuit television (CCTV) cameras to monitor the police have appeared in Jeju, where controversy has erupted over the police's poor response, including the false closure of the case of a woman in her 30s surnamed Chang, who was missing for a long time.
The Jesuk Lee Creative Agency, headed by public interest advertising expert Lee Je-seok, announced today (the 31st) that it conducted a guerrilla-style public interest campaign using CCTV around Hallim-eup, Jeju City, and the Jeju Seobu Police Station on the 30th.
The advertisement features an image of a woman looking beyond a CCTV camera while multiple citizens look on, along with the phrase, "The public is watching."
In particular, a CCTV model without actual recording functions was installed in front of the Jeju Seobu Police Station.
Lee explained that by turning the direction of the CCTV—typically installed to monitor citizens and prevent crime—toward the police, the campaign conveys the message that public power must also be subject to public oversight and checks.
The advertisement also used the phrase, "With greater power comes greater checks. The public is watching."
This campaign was prepared amid ongoing controversy surrounding the police's initial response, after it was revealed that the police officer in charge of the case of Ms. Chang, who was reported missing last May, falsely closed the case and deleted the missing person's information from the police system.
In particular, while the police failed to properly investigate the disappearance, it was found that many of the surrounding CCTV footage that could verify Ms. Chang's final movements had been deleted as their retention period expired.
Ms. Chang's body was discovered in Hallim-eup, Jeju City, on the 24th, 104 days after she went missing.
The Jesuk Lee Creative Agency explained, "Rather than attacking a specific individual, we focused on satirizing the loopholes in the system and the issue of responsibility."
The CCTV used in the campaign was a model with no actual filming, recording, or personal information collection functions, and the installations were voluntarily removed on the same day.
The advertising agency also released a video on YouTube capturing the entire production process of the campaign, from conceptualizing and creating the artwork to installing it on site.
(Photo: Captured from YouTube channel, Yonhap News)
※
Copying, redistribution, and unauthorized use in AI training are strictly prohibited.