[Newstory] A Club Party in the Morning with Coffee Instead of Alcohol? (Broadcasted on August 15, 2026)
At 7:00 a.m. on a Saturday, electronic dance music echoes loudly through the lounge of the 63 Building in Yeouido. Young people sway their bodies under the lights, but what they hold in their hands are cups of coffee, not alcohol. Around 150 young people participated in this "Morning Rave." Morning rave is a dance party held early in the morning. Unlike the traditional nightlife culture centered around drinking, it is a culture where people enjoy music and dancing with non-alcoholic beverages. In fact, a significant number of the attendees had run 5 km along the Han River before the party. This alcohol-free trend is called "Sober Curious." A combination of "sober" and "curious," it means being curious about being sober rather than intoxicated. It is not about completely quitting alcohol, but rather an attitude of deciding whether or not to drink based on one's own choice, not others'. So why are they starting to fill their time with this instead of drinking glasses?
Reported by Lee Jong-hoon | Produced by Kim Da-yeon | Video by Ahn Min-shin | Produced by SBS Digital News
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