▲ Nvidia headquarters building
Nvidia, the world's largest artificial intelligence chip developer, has signaled an increase in AI server prices.
Bloomberg reported that Nvidia recently informed major customers that the prices of its AI chip systems will rise by more than 15%.
The price hikes will apply to shipments starting early next year, and will include its flagship products, "Vera Rubin" and "Grace Blackwell."
This price adjustment is due to shortages in memory chips.
The accelerator processors sold by Nvidia are the heart essential for running AI software, and combining them with DRAM memory chips is crucial for these processors to perform at their best.
Three companies—Samsung Electronics, SK Hynix, and Micron—account for the vast majority of global memory chip production, and amid the recent AI boom, surging demand has driven up memory chip prices.
Apple and Qualcomm have already raised product prices citing semiconductor shortages, and now even Nvidia has been unable to fend off the rising costs.
Bloomberg explained that this clearly demonstrates the formidable leverage that memory chip manufacturers such as Samsung Electronics, SK Hynix, and Micron hold at the negotiating table.
Nvidia's server price hikes are expected to pose a new obstacle to the construction of large-scale AI data centers.
Bloomberg noted that while data center construction is already facing difficulties due to project delays, labor shortages, tight capital markets, and community pushback against development, this price increase will only add to the complexity.
(Photo: Getty Images)
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