[Anchor]
The Osong Cosmetics Beauty Expo, scheduled to run for three days starting October 22, has already secured around 240 participating companies and entered full-scale preparations. This year, rather than simply increasing the number of buyers, the plan is to focus on selecting high-purity buyers with strong purchasing power to translate into actual export results.
Here is a report from reporter Lee Min-ah.
[Reporter]
At each consultation table, overseas buyers and representatives of domestic cosmetics companies sit face-to-face.
Detailed business discussions take place, ranging from product characteristics to prices and export terms.
At last year's Osong Cosmetics Beauty Expo, export consultations worth 330 billion won were conducted, of which 140 billion won led to contracts.
Marking its 13th edition this year, the expo will focus on strengthening its substance rather than expanding its scale.
Rather than concentrating on increasing the number of buyers, the event will carefully select buyers with high actual purchasing power, grasp the demands of participating companies in advance, and connect them for one-on-one consultations.
[Kim Sung-il / Secretary General, Osong Bio Promotion Foundation: A total of some 500 domestic and overseas buyers will attend to conduct over 1,200 customized export consultations, pursuing substantive outcomes with a goal of 260 billion won in export contracts.]
The scope of corporate support is also being widened.
Ten early-stage startups will be selected and given the opportunity to present their business models to investors, with plans to support everything from investment consultations to distribution and market development.
[Jang Woo-sung / Director-General of Bio-Food and Drug Administration, North Chungcheong Province: While conventional exhibitions and sales focused on simple selling, I believe this should now become an event that creates business models to provide practical help to companies.]
Attention is focused on whether the Osong Cosmetics Beauty Expo can establish itself as an industrial platform that leads directly to corporate growth and exports.
(Video by: Kim Geun-hyuk CJB)
Lee Min-ah, CJB
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