[Anchor] I heard there is a newly rising relaxation culture among the younger generation. What is it all about?
[Reporter] Yes, "solo saunas," where individuals can enjoy a sauna by themselves, have recently been gaining popularity, primarily among the 2030 generation.
One solo sauna in Gangnam, Seoul, is reportedly sold out for most time slots on weekends and holidays.
The appeal lies in being able to fully enjoy relaxation without having to worry about other people's gazes.
In fact, according to Naver Datalab, search volume for solo saunas on the 15th surged 19-fold compared to a year ago.
Users are mainly in their 20s and 30s, and experts analyzed that the younger generation's culture, which places high value on recovery and rest, is reflected in this consumption pattern.
(Photo Source: Online Community)
※
Copying, redistribution, and unauthorized use in AI training are strictly prohibited.