▲ The Ministry of Food and Drug Safety building
Advertising cosmetics using fake experts created with artificial intelligence (AI) technology will be prohibited.
The Ministry of Food and Drug Safety announced on Wednesday (July 8) that it has issued a pre-announcement of legislation for the revised enforcement decree and enforcement rules of the Cosmetics Act, and will be collecting public feedback until August 18.
This revision includes detailed requirements for the preparation and retention of cosmetic safety assessment data, following the amendment of the Cosmetics Act last December.
It also bans advertising practices that utilize fake experts generated by AI.
In addition, the revision specifies the types of cosmetics that employees are permitted to divide and sell, and exempts managers responsible for import-proxy sales from mandatory continuing education.
An official from the Ministry of Food and Drug Safety stated, "This revision aims to clarify the detailed standards for the cosmetic safety assessment system and resolve difficulties faced by businesses," adding, "We will do our best to revitalize the domestic cosmetics industry and create an environment where consumers can use cosmetic products with peace of mind."
(Photo: Provided by the Ministry of Food and Drug Safety, Yonhap News)
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