NOWZ Achieves Boy Group Milestone: Selected as First School Uniform Brand Models

The group NOWZ is continuing its rise as a trending rookie act by landing its first-ever advertising endorsement since debut.

Their agency, Cube Entertainment, announced on July 6 that NOWZ (Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyoon) has been selected as the new exclusive models for the school uniform brand Elite Student Wear, operated by Hyungji Elite.

The brand explained the decision, stating, "We determined that the unique bright, cheerful energy and sporty sensibility of NOWZ align well with the image our brand pursues."

In the accompanying photoshoot, the members of NOWZ showcased their youthful charm by naturally pulling off various styles of school uniforms. They drew attention with a neat and refreshing visual, a departure from the intense performances they display on stage.

This campaign is particularly meaningful as it marks the group's first brand endorsement since their debut. With a comeback scheduled for this coming August, the news of their first advertising contract further solidifies their upward momentum.

Since rebranding and changing their team name last year, NOWZ has been expanding its musical spectrum. They showcased powerful performances through their first mini-album, IGNITION, and the single Play Ball. In March of this year, they proved their growth by successfully holding their first fan concert, 2026 NOWZ FAN-CON [Run with me, NOW].

The group is also active globally. Last year, their track "Fly Freely (Feat. Yuqi)," produced by (G)I-DLE's Yuqi, topped the daily new song chart on QQ Music, China's largest music platform. Recently, they expanded their reach to international fans by releasing their first Japanese EP, NOWZ. Furthermore, they demonstrated their presence as a next-generation K-pop group by winning the Hot Trend award for two consecutive years at the 3rd Asia Star Entertainer Awards 2026 (ASEA 2026).

Following their comeback with a new album in August, NOWZ plans to meet fans through various domestic and international stages, including the OBJET K-POP FESTA 2026 (OKF 2026) to be held in September.

(Reported by Kang Kyung-yoon | SBS Entertainment News)

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