The group NOWZ is continuing their momentum as a rising K-pop act by landing their first-ever brand endorsement since their debut.
On July 6, their agency, Cube Entertainment, announced that NOWZ has been selected as the new exclusive models for the school uniform brand Elite Student Wear.
The brand explained the decision, stating, "We selected them as our new models because we determined that the bright, cheerful energy and sporty vibe unique to NOWZ align perfectly with the image our brand pursues."
In the accompanying photos, the members of NOWZ showcased their youthful charm by naturally pulling off various styles of school uniforms. They drew attention with a neat and refreshing visual that contrasts with their intense stage performances.
This advertisement is particularly meaningful as it marks the group's first brand model activity since their debut. With a comeback scheduled for August, the news of this first endorsement deal further highlights their upward trajectory.
Since rebranding and changing their group name last year, NOWZ has been expanding their musical spectrum. They showcased powerful performances through their first mini-album IGNITION and the single Play Ball, and they proved their growth by successfully holding their first fan concert, 2026 NOWZ FAN-CON [Run with me, NOW], this past March.
Their global presence is also active. Last year, their track "Fly to the Youth (Feat. YUQI)," produced by I-DLE's YUQI, topped the daily new song chart on China's largest music platform, QQ Music. Recently, they expanded their reach to international fans by releasing their first Japanese EP, NOWZ. Furthermore, they demonstrated their presence as a next-generation K-pop group by winning the Hot Trend award for two consecutive years at the 3rd Asia Star Entertainer Awards 2026 (ASEA 2026).
NOWZ plans to meet their fans through various domestic and international stages, including their upcoming album release in August and the OBJET K-POP FESTA 2026 (OKF 2026) in September.
(SBS Entertainment News | Kang Kyung-youn)
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