Lotte Cinema has announced its July lineup for its exclusive release program, LOTTE-PICK, and its specialized sound theater, Gwang-eum Cinema.
First, the company is introducing three exclusive titles under the LOTTE-PICK banner to energize the summer box office.
Doraemon the Movie: Nobita's Earth Symphony, the latest installment in the Doraemon series, hits theaters today, July 1. Following its release in Japan this past February, the film saw explosive success, topping the box office for six consecutive weeks and surpassing 4 billion yen in revenue within eight weeks. Notably, it is the first in the series to be released in the SUPER│MX4D format, promising a dynamic viewing experience that makes the audience feel as if they are part of the mysterious underwater adventure.
Also arriving today is the legendary horror-comedy Scary Movie. Known for its ruthless satire of Hollywood, the franchise has long provided cathartic laughter to fans worldwide. This latest entry is set to deliver unpredictable fun with parodies including KPop Demon Hunters, Scream, The Weapon, The Substance, and Get Out.
On July 22, the horror film Hokeom will meet audiences. Selected by NEON, the North American distributor behind Parasite and Hope, the film has already proven its quality and commercial appeal, boasting a 90% freshness rating on the global review site Rotten Tomatoes upon its North American release. The overwhelming horror stemming from the ghost stories and hidden truths of a sealed suite is expected to captivate Korean horror enthusiasts once again.
In addition, Lotte Cinema is continuing its momentum by unveiling the July lineup for Gwang-eum Cinema, a specialized sound theater designed to provide the ultimate cinematic experience through unparalleled, explosive audio.
First, Disney's ocean adventure Moana, opening July 8, will be screened at Gwang-eum Cinema. The combination of enchanting visuals set against the ocean and vivid, immersive sound is expected to provide audiences with a perfect auditory experience, making them feel as if they are amidst giant waves.
On July 29, the highly anticipated Spider-Man: Brand New Day will serve as the highlight of the Gwang-eum Cinema lineup. The film's signature high-octane action and impact will be maximized by Gwang-eum Cinema's explosive sound system, delivering a spectacular experience.
A Lotte Cinema representative stated, "For the summer vacation season, we have prepared a rich selection ranging from exclusive LOTTE-PICK releases that cater to diverse audience tastes to the Gwang-eum Cinema lineup, which offers an overwhelming sound experience only available in theaters," adding, "We plan to continue introducing differentiated content and viewing environments that can only be experienced at Lotte Cinema."
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