Actors Shin Goo (90) and Park Keun-hyung (86) have been selected as the new brand ambassadors for the Community Chest of Korea, also known as Fruit of Love.
The Community Chest of Korea announced on June 30, "We have selected acting masters Shin Goo and Park Keun-hyung, who represent South Korea, as our brand ambassadors for 2026."
This marks the first time the two actors have appeared together as a 'duo' in a commercial. It is their first time sharing the screen in about 13 years, following their appearance in a commercial alongside the cast of the tvN variety show 'Grandpas Over Flowers' in 2013.
Shin Goo, who debuted in 1962, and Park Keun-hyung, who debuted in 1958, are iconic South Korean actors with a combined 132 years of acting experience. They remain active in their careers and are set to appear together on stage in the play 'The Merchant of Venice,' which opens on July 8.
The Community Chest of Korea explained the reason for their selection, stating, "We determined that the sincerity and national trust embodied by these two actors, who continuously challenge themselves regardless of their age, align well with the values pursued by the Community Chest of Korea."
The commercial is based on 'Giving Trends 2026: Humanity in the AI Era, Rediscovery of Giving,' published by the Sharing Culture Research Institute. Centered on the theme of humanity and the value of giving—things that AI cannot replace—the campaign aims to deliver the message that sharing is a noble spirit that only humans can practice. Furthermore, through the challenge and diligence symbolized by the two actors, the campaign plans to deliver 'comfort and support from elders' to the younger generation.
Yoon Yeo-joon, Chairman of the Community Chest of Korea, said, "Actors Shin Goo and Park Keun-hyung have been loved by the public for a long time, and they continue to learn, challenge themselves, and practice a life of sharing the love they have received with the next generation. We hope that their sincere lives and commitment to sharing will resonate with and provide warmth to many citizens."
Shin Goo and Park Keun-hyung also shared their thoughts, stating, "It is a great honor to join this meaningful journey as ambassadors for the Community Chest of Korea. We want to repay the excessive love we have received from the public with warm acts of sharing."
Both actors have been consistently involved in charitable activities alongside their acting careers. Last year, they contributed to the creation of the 'Theater Tomorrow Fund' for young theater artists through a charity performance of the play 'Waiting for Godot.' They also plan to use ticket proceeds and on-site donations from the charity performance of 'The Merchant of Venice,' scheduled for July 11, to support projects for young and emerging theater artists.
Reported by Kang Kyung-yoon | Produced by SBS Entertainment News
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