▲ Buldak Bokkeum Myeon displayed at a major supermarket in Seoul
Samyang Foods announced today (June 5) that the cumulative sales volume and revenue of its "Buldak" noodle series surpassed 10 billion units and 7 trillion won, respectively, as of last month.
The Buldak noodle series was inspired by Samyang Foods Chairwoman Kim Jung-soo in 2011, when she was serving as president. During a casual visit to a restaurant in Myeong-dong, she saw young people enjoying spicy buldak (hot chicken) and was inspired to create the product. After about a year of development, Buldak Bokkeum Myeon was born.
Buldak Bokkeum Myeon, which took its first step in 2012 by exporting to three countries (Japan, Germany, and New Zealand) to introduce the new product, has now grown into a global brand sold in over 100 countries worldwide.
After reaching 1 billion cumulative units sold in 2017, the Buldak noodle series went on to surpass 4 billion units in 2022 and 9 billion units in 2025, before crossing the 10 billion mark this year.
Currently, its annual overseas sales volume stands at 2 billion units, which translates to about 63 packets sold every second. Samyang Foods explained that the brand now accounts for more than 60 percent of South Korea's instant noodle exports.
Samyang Foods introduced its next-generation character "Peppo," designed with the global market and digital environment in mind, as the new main character of the Buldak universe to mark this milestone.
Peppo, a chick character, has a backstory of hatching from an egg laid by the existing main character "Hochi" after eating a chili pepper, Samyang Foods said.
(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.