HYBE is opening a new pop-up store space at its Yongsan headquarters in Seoul for fans to visit.
On March 23, HYBE said, “The pop-up store, created by partially remodeling the first-floor lobby at the Yongsan headquarters, will switch concepts to match each HYBE Music Group artist’s album theme and operate in line with their release schedules.”
Each pop-up will feature refreshed design and layout so visitors can fully experience the vibe of that artist’s album. A massive media wall―17.5 meters wide and 4 meters tall―spans two walls at the front of the space to grab attention. It will screen videos such as music videos and content tied to each album and pop-up theme to create an immersive atmosphere.
The first pop-up, “BTS POP-UP : ARIRANG,” launched on March 20 to celebrate BTS’s new album "ARIRANG" and runs through April 12. Visitors can view the "ARIRANG" album exhibition and purchase official merchandise. The space also showcases a large installation visualizing the album title “ARIRANG” and a Big Dipper graphic embedded in the floor―a contemporary take on the Korean aesthetics woven into the new release.
To prevent crowding and ensure a comfortable experience, entry to the pop-up is managed through advance reservations on the global superfan platform Weverse.
After “BTS POP-UP : ARIRANG” ends, pop-ups for other HYBE Music Group artists will continue in the same location. Future schedules and details will be announced via the HYBE MERCH official X (formerly Twitter) account and each artist’s official Weverse community.
A HYBE representative said, “We’ve held many commemorative pop-ups in external venues for album releases and symbolic events, and now we’ll be presenting them continuously in a newly created space inside our headquarters. We hope it becomes not only a place to experience artist-related content as intended, but also a new delight for fans visiting the Yongsan HQ area.”
(SBS Entertainment News | Kang Kyung-youn)