SBS’s "Taxi Driver 3" is rolling out Lee Je-hoon’s self-proclaimed favorite persona of the season: “Hogu Do-gi,” a hopelessly gullible, hilariously lovable spin on hero Kim Do-gi.
Based on the hit webtoon, the franchise follows the covert Rainbow Taxi team and driver Kim Do-gi as they serve justice on behalf of victims failed by the system. Since premiering, Season 3 has surged to the year’s top miniseries ratings, per Nielsen Korea, while dominating streaming charts at home and abroad―proving the series’ powerhouse staying power.
Ahead of Episode 3, the production dropped new stills of Do-gi’s latest disguise, stoking curiosity for what’s next. In the photos, he’s a bougie-meets-kitschy scene-stealer―rocking a backward cap and mischievous “young master” energy―flashing a thick wad of cash with a wide-eyed, clueless grin. The vibe says it all: this “Hogu” (Korean slang for a pushover) is primed to bait the bad guys.
Lee has teased “Hogu Do-gi” as his MVP alter ego this season, and fans are eager to see how he weaponizes the character’s naivete for maximum payoff onscreen.
Episodes 3?4 pit Do-gi and the Rainbow crew against a ruthless used-car scam ring. Lee’s revenge blueprint for schooling these “used-car villains” is under wraps, but anticipation is high―especially with Yoon Shi-yoon making a buzzy special appearance as cartel kingpin Cha Byung-jin. Expect an adrenaline-spiking showdown between Lee’s “Hogu Do-gi” and Yoon’s big bad.
"Taxi Driver 3" airs Episode 3 tonight (Nov. 28) at 9:50 p.m. KST on SBS.
(SBS Entertainment News | Kang Sun-ae)