Netflix’s animated feature "KPop Demon Hunters" has launched its official global fan membership and unveiled the first membership kit for fans worldwide.
The film opened its official fan community on the b.stage platform on August 23 and has seen a surge of international sign-ups since.
Inside the hub, fans can join free official memberships for girl group HUNTR/X and boy group Saja Boys, designed to let global audiences dive deeper into K-pop fandom culture. Members gain access to dedicated, group-specific communities for closer interaction.
The official HUNTR/X and Saja Boys membership kits are available exclusively to registered members of each group. Each kit includes an official photo card set, a wide poster, stickers, a pin badge, and a photo card holder, and will roll out simultaneously worldwide via the community’s Shop starting Thursday, Oct. 2.
Since its June release, "KPop Demon Hunters" has topped Netflix’s all-time charts and became the first Netflix title to surpass 300 million streams, fueling a full-on global phenomenon.
HUNTR/X’s breakout soundtrack "Golden" hit No. 1 on both the Billboard Hot 100 and the UK Official Singles Chart―an unprecedented feat for a female-vocal K-pop track. With the "Golden" Challenge and a flood of fan-made covers spreading across social platforms, the film’s influence has jumped from the screen to everyday culture.
Netflix will also stage an official "KPop Demon Hunters" pop-up store in Seoul later this year. Members of the official fan community will receive an early reservation window for a special Members’ Day when the pop-up opens. Details on exclusive merchandise and an upcoming pop-up tour across Asia will be announced through the fan community.
“The global love for "KPop Demon Hunters" has exceeded expectations,” a Netflix representative said. “Through the official fan community, we expect fans to connect over the project and strengthen ties across the global fandom.”
“We’re thrilled to collaborate with the 'KPop Demon Hunters' IP, which has proven its massive fandom and cultural buzz worldwide,” a b.stage representative added. “We’ll provide a space for HUNTR/X and Saja Boys fans to gather, connect, and grow the fandom―and we’ll support unique experiences through official pop-ups and merchandise.”
The official fan community plans to keep rolling out new content and special experiences through its membership program, further bridging K-pop and animation for fans around the world.
(SBS Entertainment News | Kim Ji-hye)