The global art market is buzzing with interest in 'Edan Maverick,' a virtual artist born from the alter ego of singer DAWN.
'Edan Maverick' was officially invited to participate in the '2025 Focus Art Fair' held in New York last May, marking its second consecutive year at a global art fair.
Following its debut at the London edition in 2024, 'Edan Maverick' has solidified its position as a next-generation digital artist, blending technology and art.
At the fair, Edan Maverick unveiled its new piece 'United.' From afar, 'United' appears as a single star, but up close, it reveals 22 stars connected linearly, each with its own story and visual narrative, conveying messages of diversity and inclusivity. This structure captivated local attendees and gallery representatives alike.
Notably, Edan Maverick has demonstrated its artistic credibility and the potential for a profitable model through collaboration offers from various global brands.
The Focus Art Fair is an annual international contemporary art event attended by galleries and artists from over 40 countries worldwide. It has established itself as a leading global art platform that balances artistic merit with mainstream appeal.
The New York exhibition in May showcased experimental works that blur the lines between advanced technology and contemporary art, including Edan Maverick's new work, under the theme of 'Coexistence of Digital and Nature,' featuring AI, NFTs, and robot-based performances.
Edan Maverick is a technology-integrated virtual IP developed and managed by Oneness Korea, creating art content that traverses the boundaries between reality and virtuality through generative AI technology and 3D production systems. It is expanding into various IP businesses, including digital art, fashion, merchandise, and brand collaborations.
Kim Jin-soo, CEO of Oneness Korea, stated, "This exhibition goes beyond mere global expansion, proving that a virtual IP developed domestically based on technology can achieve both artistic and financial success. We aim to introduce new content and business models to the stagnant virtual human market and engage in meaningful communication with a broader audience."
Edan Maverick is more than just a virtual character; it's planning immersive digital content, aiming to grow into a distinctive IP that combines technical innovation with artistic creativity.
Photo courtesy of Oneness Korea
(SBS Entertainment News | Kang Kyung-youn)