K-pop boy group BTS' broke not one, not two, but three new Guinness World Records with its 'Boy With Luv' music video.
Last week, BTS made its comeback with a new album 'MAP OF THE SOUL : PERSONA' led by the title track 'Boy With Luv'.
The song's music video racked up over 160 million views on YouTube in less than a week.
According to Guinness World Records on April 18, the music video is now the most viewed YouTube video in 24 hours by earning 74,600,000 views in the first 24 hours.
This record also makes the music video the record holder for most viewed YouTube music video in 24 hours as well as most viewed YouTube music video in 24 hours by a K-pop group.
BTS already has a Guinness World Record for "most used hashtag on Twitter in 24 hours", achieving 60,055,339 tweets back in March.
Meanwhile, BTS is scheduled to join 'SBS Inkigayo Super Concert' in Gwangju on April 28.
(Credit= 'GWR' Twitter, 'ibighit' YouTube)